Jeremy Cassell Leader's Guide to Presenting Online

The Leader’s Guide to Presenting: How to Use Soft Skills to Get Hard Results by Tom Bird and Jeremy Cassell

The Leader’s Guide to Presenting has been officially announced as winner of the hotly contested ‘Self Development’ category in The Business Book Awards 2018.

Presentations are an inevitable part of a leader’s day to day. They are fundamental to delivering information, motivating staff and building relationships.

The Leader’s Guide to Presenting is a highly practical guide to delivering engaging and influential presentations. From informal to formal settings, you’ll discover how persuasion, influence and communication are critical to your own impact, the motivation and engagement of others and, ultimately, the success of your organisation.

  • How to present when the stakes are high
  • How to structure your message to gain agreement
  • How to deliver with maximum impact and get the outcome you want
  • How to pitch for success and handle difficult conversations

“ We all know the old line about fail to prepare and prepare to fail BUT this book gives you real insights into how to do that. Will help you become a more complete and engaging presenter. I’ll be using it in my role!’
Paul Rawlinson, Global Chairman, Baker & McKenzie

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Brilliant Selling: What the Best Salespeople Know, Do and Say, (2nd edition) by Tom Bird and Jeremy Cassell

Since its first publication, Brilliant Selling has sold 80,000 copies, been published in 16 languages and is the second best-selling sales book in Europe.

Tom Bird and Jeremy Cassell have just been commissioned to write a 3rd edition of this book, which will include an exclusive new chapter on remote business development.

Brilliant Selling will show you how to instantly improve your sales performance. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you will discover trade secrets that will guarantee sales success.

As well as learning all the key skills, you will find out how to use your personality to perfect your technique and understand customer’s needs so that you are always one step ahead.

“If you’re looking for a book that covers all aspects of Sales, whether you are a Newbie (as I was) or even an experienced Sales person, then this is the book for you. I’ve read a number of books that only tend to cover certain aspects of Sales and they all left me with unanswered questions, but am so thankful I came across this one. It finally all came together in a brilliant (sorry, no pun intended) “Aha!” moment and from that moment on, I started to get the results I was looking for.

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More books by Jeremy Cassell

Business Training Financial Times Jeremy Cassell Tom Bird

The Financial Times’ Guide to Business Training

Everything you need to know to become a first class business trainer, from working out how people learn, to finding out if you can be a trainer, through to showing you the tools and models that will allow you to be a successful educator and teacher.

The Financial Times Guide to Business Training shows you how to develop, design and deliver outstanding business training. Written by two of the UK’s leading business trainers and based on extensive research into what the best trainers say and do, this book:

This guide is a single reference for anyone involved in business training whether you are newly qualified or experienced, a freelance trainer or already embedded in learning and development departments.

‘This book is excellent. It stands head and shoulders above anything else I have read. If you want to be a better trainer and improve the impact you make, then I urge you to read this book today.’ –Neil Mullarkey, writer, actor, comedian and business trainer

The C³ Model of Influencing Field Guide: A pragmatic and powerful new blueprint to influence in any situation

The C³ Model of Influencing Field Guide

Award winner at the London Book Festival (2015).

A powerful new blueprint to influence in any situation. Whether you are a leader, an entrepreneur, or want to make the most of your career, this award-winning e-book is a break through. Based on original research into the habits of highly successful individuals in a variety of business roles, this book brings together the key traits that are found in all effective influencers in the simple and easy to learn C3 Model of Influencing™.

This pragmatic guide focuses on behaviour rather than tactics, enabling you to improve your confidence, credibility and connection and so allowing you to influence more people more of the time for better outcomes. It gives you access the latest practical tools and exercises to get the results you want in both your professional and personal life.

‘An amazing piece of work! […] If you’ve liked Brilliant Selling you’re going to love C3!’ -Amazon Reviewer ⭐⭐⭐⭐⭐

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