It has become a cliché to describe the modern world as increasingly busy, but at all levels of employment, time is at a premium. Cutbacks made in the wake of Covid-19 will only exacerbate this. Many service-related businesses charge based on time units and time amongst the C-suite is typically scheduled in minute detail (some might even say, to the minute!).
Coaches like myself must consider how we can best create behaviour change in this time-poor world. Personally I love getting the time to know someone individually and work with them to develop their own personal and authentic presentation style, and yet there is absolutely a place for group work and – as I’ve been considering lately – micro and just-in-time (JIT) learning.
My mission is to help everyone become exceptional. Virtual presenters are made, not born. It’s a skill that has the ability to be life changing. I’ve seen it often – with enhanced performance, you can see the ricochet effect on confidence and emotional wellbeing. If I’m to deliver on my mission, I can’t rely on working only one-to-one or in small groups, although that will remain a massive part of my work. Combine that thinking with recent social distancing requirements and an explosion in the number of virtual presentations being given, and I realised that now is the time to produce virtual presentation learning materials that can be consumed anytime, anywhere.
In July we’ll be launching a suite of bitesize videos called Design & Deliver, specifically created for microlearning or just-in-time learning and designed to fast track a wider range of leaders and senior managers towards becoming exceptional virtual presenters. So why did I choose video? Here’s just a tiny bit of the rationale:
- 90% of information transmitted to the brain is visual according to Forrester
- They also say that visuals are processed 60,000 times faster in the brain than text meaning that a 1-minute video is equivalent to 1.8m words
- Millennials, who let’s not forget are no longer young as the oldest millennials will be entering their 40s next year, prefer to learn via video than text, say the World Advertising Research Centre
What is Microlearning and Just-In-Time (JIT) learning?
Microlearning answers the increasing requirement for individuals to learn at different paces and at a time that is most appropriate. We’ve all been in the situation where we’ve had to attend scheduled training at a time of sky-high workload and thought of little else but the impending deadline we have. You must be in the right mindset to take things in.
Equally, as the term suggests, the length needs to be appropriate – microlearning tends to be small learning units of less than 10 minutes. To pack in as much information as I could into such a small time period, I needed to use video and I needed to create something that is just as easily consumed on mobile, potentially on the move, as sitting in front of a computer.
Just-in-time learning is slightly different, but I’ve created the Design & Deliver videos for just-in-time learning too. Google shows that there has been a gradual increase in “how to” searches in the UK prior to an explosion during lockdown as we all had to come to terms with completing tasks we’d normally ask someone else for help with. Just-in-time learning answers an immediate need so, in my case, this means being able to help leaders grappling with an issue as they create and practice their presentation.